PROCESS
This project began with an uninterrupted listen of the album in its entirety, making notes on the words and feelings that really stuck with me. Immersing myself in Gambino’s story and the fierce, unsettling, and jarring journey he takes listeners on with this track list. This album is all about self-curation, escapism, and dealing with a reality that often feels uncontrollable. Why? Well, because the internet. Gambino shares his qualms with being forced to deal with existing in the peak of internet culture, a relatable and difficult experience that I wanted to translate.
