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CASE STUDY

FABLE FORUM

ROLE

LEAD DESIGNER

YEAR

2020

DESCRIPTION

Fable Forum is an event website design and branding package for a conference in Seattle, WA focusing on legends and storytelling. This five page site and accompanying conference memorabilia are inspired by stories from around the world that appeal to history and supernatural fanatics alike. The subsequent branding is derived from extensive research into international folklore, a clean webpage design, and illustrations of the very stories that inspired this visual language.

PROCESS

As a lover of storytelling in many formats from podcasts to articles and even lectures I find great joy in connecting with other over my favorite genres of stories, history and supernatural thrillers. I hadn’t come across any events that let this demographic celebrate their interests so I decided to design one myself. This event was inspired by the curiosity and appreciation I feel when hearing unfamiliar lore and legends often from other cultures. It came to life through hours of research, illustration, content curation, and layout iterations.