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CASE STUDY
WAZE SOCIALS
ROLE
DESIGNER
YEAR
2021-2022
DESCRIPTION
Waze’s social presence highlights their celeb and character collaborations, partnerships, and audience truths with lively illustration and motion design. A large part of their presence is executed through interactive Instagram stories and in-feed posts. As the designer for Waze social assets I worked with the internal brand team to expand upon collaboration toolkits as well as ideate and create original illustrations for evergreen and holiday campaigns.
PROCESS
As a designer for Waze's social platforms I ideated, and designed illustration heavy posts on a monthly cadence after being briefed by our client and strategy team on that month's collaboration and monthly content theme. I also used toolkits to re-size and expand assets for the assets used on launch days to announce a new Waze collaboration, including celeb and holiday Waze voice-over collabs. I used the adobe suite and collaborated with motion designers as needed.
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